Title TikTok to Implement Global Layoffs in Operations and Marketing

Global Layoffs at TikTok

Major layoffs are set to impact TikTok teams handling user support, communications, content, and marketing. Let's dive into the details.

Teams Hit by Layoff

The layoffs will dismantle TikTok's global user operations team. Remaining employees will be reassigned to trust and safety, marketing, content, and product teams.

Layoff News Break

News of the layoffs was first reported by The Information. TikTok has not responded to requests for comments on the matter.

Notification of Layoff

Some employees were informed of the layoffs Tuesday evening through a message from Adam Presser, head of operations, and Zenia Mucha, Chief Brand and Communications Officer.

Reasons for Delay

The layoffs had been planned for nearly a year but were delayed due to turnover in TikTok's marketing, trust and safety, and operations teams.

Not Related to US Turmoil

The layoffs are not connected to the legal and political challenges TikTok faces in the United States, including a potential nationwide ban of the app.

Extent of Layoffs Unclear

It's unclear how many employees will be affected. Reports suggest a "large percentage" of the roughly 1,000 employees on the impacted teams could be laid off.

TikTok Workforce

In 2023, TikTok disclosed having 7,000 employees in the United States alone, indicating the significant impact these layoffs could have.